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~person:"Allen, B. J."
~person:"Pelsmacker, Patrick de"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Welt"
~subject:"Wettbewerbspolitik"
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Search: expert journal of marketing
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Advertising effects
Consumer behaviour
Welt
Wettbewerbspolitik
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3
Social Web
3
Social web
3
Film industry
2
Filmwirtschaft
2
Viral marketing
2
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2
Brand image
1
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1
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1
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1
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Allen, B. J.
Pelsmacker, Patrick de
Budzinski, Oliver
3
Vinerean, Simona
3
Abramo, Cláudio Weber
2
Alhidari, Abdullah Mohammed
2
Andersen, Kirsti Reitan
2
Campo, Katia
2
Dens, Nathalie
2
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2
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2
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1
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1
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1
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1
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1
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Journal of electronic commerce research : JECR
2
Journal of cultural economics
1
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ECONIS (ZBW)
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1
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
2
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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