//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Allen, B. J."
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Welt"
~subject:"Wettbewerbspolitik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: expert journal of marketing
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Welt
Wettbewerbspolitik
Konsumentenverhalten
3
Social Web
3
Social web
3
Film industry
2
Filmwirtschaft
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Expert review
1
Expert reviews
1
Experten
1
Experts
1
Inconsistent content
1
Kino
1
Markenführung
1
Markenimage
1
Movie theatre
1
Movies
1
Online reviews
1
Product Placement
1
Product placement
1
Prominence
1
Review content
1
User generated content
1
Werbewirkung
1
eWOM valence
1
eWOM volume
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Allen, B. J.
Pelsmacker, Patrick de
Budzinski, Oliver
3
Vinerean, Simona
3
Abramo, Cláudio Weber
2
Alhidari, Abdullah Mohammed
2
Campo, Katia
2
Dens, Nathalie
2
Gijsbrechts, Els
2
Marangon, Francesco
2
Nisol, Patricia
2
Quack, Sigrid
2
Ruhmer, Isabel
2
Scarpa, Riccardo
2
Thiene, Mara
2
Adam, Muhammad
1
Ahlering, Beth
1
Al-Barakat, Hamdi Jaber
1
Al-Khudhair, AbdulElah
1
Al-Mansour, Abdulrahman
1
Alesina, Alberto
1
Alhudaithy, Abdullatif I. R.
1
Aliagas, Irene
1
Alkadhi, Omar H.
1
Andersen, Kirsti Reitan
1
Anderson, Laurel
1
Aouididi, Rayhana
1
Armstrong, Mark
1
Asni, Kurnia
1
Avram, Bogdan
1
Azzari, Courtney Nations
1
Bahri, Syamsul
1
Baldwin, Richard E.
1
Barnard, Brian
1
Barnes, Stuart J.
1
Barrio-García, Salvador del
1
Basuroy, Suman
1
Becker, William E.
1
Ben Amor, Nour El Houda
1
Berry, Leonard L.
1
more ...
less ...
Published in...
All
Journal of electronic commerce research : JECR
2
Journal of cultural economics
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
2
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->