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~person:"Allen, Myria"
~person:"Best, Roger J."
~person:"Gupta, Sunil"
~person:"Kurtz, David L."
~source:"econis"
~subject:"Innovation management"
~subject:"United States"
~type:"book"
~type_genre:"Graue Literatur"
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Innovation management
United States
Marketing management
3
Marketingmanagement
3
USA
3
2001-2005
2
Auction
2
Auktion
2
Beziehungsmarketing
2
Customer value
2
Dynamic programming
2
Dynamische Optimierung
2
Kundenwert
2
Network economics
2
Netzwerkökonomik
2
Relationship marketing
2
Distribution costs
1
Econometric model
1
Pharmaceutical industry
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Pharmaindustrie
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Virales Marketing
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Allen, Myria
Best, Roger J.
Gupta, Sunil
Kurtz, David L.
Kaiser, Harry M.
8
Anderson, Kym
3
Damania, Richard
3
Jackson, Lee Ann
3
Bauer, Hans H.
2
Bresnahan, Timothy F.
2
Forker, Olan D.
2
Homburg, Christian
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Meffert, Heribert
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Mela, Carl F.
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Rüdiger, Mathias
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Cool, Karel O.
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Cooper, Robert G.
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Das, Shalini
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ECONIS (ZBW)
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The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
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2
Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
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3
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
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