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~person:"Allison, Gareth"
~person:"Zúñiga, Miguel Ángel"
~subject:"Konsumentenverhalten"
~subject:"Team"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Search: subject:"intercultural communication"
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Konsumentenverhalten
Team
Consumer behaviour
3
Cross-cultural relations
3
Interkulturelle Beziehungen
3
Advertising
2
Advertising effects
2
Cultural identity
2
Ethnic group
2
Ethnische Gruppe
2
Kulturelle Identität
2
Multicultural society
2
Multikulturelle Gesellschaft
2
Werbewirkung
2
Werbung
2
multicultural advertising
2
Asia
1
Asien
1
Brand management
1
Conviviality
1
Ethnic cuisines
1
Ethnic disidentification
1
Markenführung
1
Multicultural consumer behaviour
1
Multicultural marketplaces
1
National culture
1
Nationalkultur
1
Need to belong
1
Social capital
1
Sozialkapital
1
Target group
1
Zielgruppe
1
communal- brand connection
1
cosmopolitanism
1
self-brand connection
1
social identity theory
1
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Article in journal
Aufsatzsammlung
Aufsatz in Zeitschrift
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English
3
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Allison, Gareth
Zúñiga, Miguel Ángel
Demangeot, Catherine
5
Emontspool, Julie
4
Kipnis, Eva
4
Aritz, Jolanta
3
Ang, Soon
2
Broderick, Amanda J.
2
Fazli-Salehi, Reza
2
Galalae, Cristina
2
Holtbrügge, Dirk
2
Leung, Kwok
2
Mackenzie Davey, Kate
2
Madadi, Rozbeh
2
Means, Ann
2
Pullig, Chris
2
Szymanski, Mike
2
Taylor, Charles Raymond
2
Torres, Ivonne M.
2
Walker, Robyn C.
2
Yamin, Mo
2
Zander, Lena
2
Aattila, Anna S.
1
Abessi, Masoud
1
Abugre, James B.
1
Adair, Wendi L.
1
Aliyev, Murod
1
Alon, Ilan
1
Anacabe, Gaizka Garechana
1
Ashwin, Marie
1
Bachmann, Anne Susann
1
Backmann, Julia
1
Barmeyer, Christoph I.
1
Baroudi, Bassam
1
Bartel-Radic, Anne
1
Bebek, Gaye
1
Bell, Robin
1
Berry, John W.
1
Best, Susy F.
1
Beveridge, Ivana
1
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Journal of international consumer marketing
1
Journal of marketing communications
1
The journal of consumer marketing
1
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ECONIS (ZBW)
3
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
3
Practising conviviality : social uses of ethnic cuisine in an Asian multicultural environment
Zafari, Katayoun
;
Allison, Gareth
;
Demangeot, Catherine
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 564-575
Persistent link: https://www.econbiz.de/10011482291
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