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~person:"Alloza-Losada, Ángel"
~person:"Wiedmann, Klaus-Peter"
~subject:"Partielle kleinste Quadrate"
~type_genre:"Book section"
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Partielle kleinste Quadrate
Partial least squares
2
Structural equation model
2
Strukturgleichungsmodell
2
Beziehungsmarketing
1
Brand
1
Brand image
1
Comparison
1
Consumer behaviour
1
Corporate reputation
1
Cross-national analysis
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Deutschland
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EU countries
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EU-Staaten
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Firmenimage
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Germany
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Markenartikel
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Markenimage
1
Measurement
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Messung
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Multigroup analysis
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National response styles
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PLS path modeling
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Relationship marketing
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Reputation
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Reputation measurement
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Vergleich
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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composite invariance
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Alloza-Losada, Ángel
Wiedmann, Klaus-Peter
Abdullahu, Dafina
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Akkaya, Bülent
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Aldás-Manzano, Joaquín
1
Ambos, Björn
1
Apostu, Simona-Andreea
1
Asmat Nizam Abdul Talib
1
Carreras-Franco, Ana
1
Carreras-Romero, Enrique
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Dam Tri Cuong
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Decreton, Benoit
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Götz, Oliver
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Nell, Phillip C.
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Ringle, Christian M.
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Samshul-Amry Abdul-Latif
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Sarstedt, Marko
1
Schloderer, Matthias P.
1
Schmidt, Steffen
1
Solanki, Vijender Kumar
1
Squillacciotti, Silvia
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Vardari, Luan
1
Westjohn, Stanford A.
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Wilson, Bradley
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Global aspects of reputation and strategic management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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The reputation of companies across different countries : some keys to validating the comparison of results
Carreras-Romero, Enrique
;
Carreras-Franco, Ana
; …
- In:
Global aspects of reputation and strategic management
,
(pp. 211-267)
.
2019
Persistent link: https://www.econbiz.de/10012125460
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2
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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