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~person:"Alnawas, Ibrahim"
~source:"econis"
~subject:"Mobile Computing"
~subject:"Service quality"
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Mobile Computing
Service quality
Mobile Anwendung
2
Mobile application
2
Mobile apps
2
App stickiness
1
Beziehungsmarketing
1
Brand image
1
Cognition
1
Consumer behaviour
1
Customer satisfaction
1
Dienstleistungsqualität
1
Emotion
1
Experiential engagement
1
Internet marketing
1
Kognition
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Markenimage
1
Mobile Business
1
Mobile business
1
Mobile communications
1
Mobilkommunikation
1
Online-Marketing
1
Relationship marketing
1
Relationship quality
1
Stimulation-organism-response model
1
Usage and gratification approach
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Alnawas, Ibrahim
Lehner, Franz
4
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3
Kaspar, Christian
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Andriessen, J. H. Erik
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Maske, Philipp
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The effects of app-related factors on app stickiness : the role of cognitive and emotional app relationship quality
Alnawas, Ibrahim
;
Al Khateeb, Amr
;
El Hedhli, Kamel
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014372634
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