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~person:"Alniacik, Umit"
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advertisement effectiveness
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claim specificity
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experimental design
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green advertising
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product environmental relevance
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Alniacik, Umit
Bang Nguyen Viet
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The Effectiveness of
Green
Advertising
: Influences of Claim Specificity, Product's Environmental Relevance and Consumers' Pro-environmental Orientation
Alniacik, Umit
;
Yilmaz, Cengiz
- In:
Amfiteatru Economic Journal
14
(
2012
)
31
,
pp. 207-222
’ proenvironmental orientation on the effectiveness of
green
advertising
among Turkish consumers. An experimental study is conducted …
Persistent link: https://www.econbiz.de/10011724779
Saved in:
2
The Effectiveness of
Green
Advertising
: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation
Alniacik, Umit
;
Yilmaz, Cengiz
- In:
The AMFITEATRU ECONOMIC journal
14
(
2012
)
31
,
pp. 207-222
’ proenvironmental orientation on the effectiveness of
green
advertising
among Turkish consumers. An experimental study is conducted …
Persistent link: https://www.econbiz.de/10009645915
Saved in:
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