//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Alodin, Yasmin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Chin, Phaik Nie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Consumer attitudes
1
Consumer behaviour
1
Credibility
1
Endorser credibility
1
Glaubwürdigkeit
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Verbrauchereinstellung
1
attitude towards brand
1
attitude towards brand credibility
1
brand credibility
1
purchase intention
1
theory of planned behaviour
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Alodin, Yasmin
Chin, Phaik Nie
16
Atayah, Osama F.
2
Chua, Soo Ming
2
Fazelina Sahul Hamid
2
Isa, Salmi Mohd
2
Loke, Yiing Jia
2
Yeoh, Shih Yee
2
Ch'ng, Kean Siang
1
Hooy, Chee-Wooi
1
Huang, Ping
1
Khakan Najaf
1
Khoo, Suet Leng
1
Liew, Irene
1
Lim, Grace Sze Sze
1
Mohammad, Nurul Ulfah
1
Mohd Isa, Salmi
1
Najaf, Khakan
1
Ravichandran K. Subramaniam
1
Salmi Mohd Isa
1
Subramaniam, Ravichandran K.
1
Verghese, Joel
1
Yuntavid, Xavier J. P.
1
more ...
less ...
Published in...
All
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie
;
Salmi Mohd Isa
;
Alodin, Yasmin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->