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~person:"Alpert, Mark I."
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Alpert, Mark I.
Myers, James N.
44
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24
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Determinant Buying Attitudes: Meaning and Measurement - Which attributes really relate to purchasing decisions and differentiate products? Reprinted form theJournal of Marketing.
Myers, James H.
;
Alpert, Mark I.
- In:
Marketing management : a quarterly business management …
6
(
1997
)
2
,
pp. 50
Persistent link: https://www.econbiz.de/10007249973
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2
Managerial analysis in marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
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3
Determinant buying attitudes : meaning and measurement
Myers, James H.
;
Alpert, Mark I.
- In:
Journal of marketing
32
(
1968
)
4
,
pp. 13-20
Persistent link: https://www.econbiz.de/10002551628
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