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~person:"Alryalat, Mohammad Abdallah Ali"
~person:"Bredikhina, Nataliya"
~subject:"Online-Marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Online-Marketing
Social web
Brand management
2
Internet marketing
2
Markenführung
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Social Web
2
Beziehungsmarketing
1
Brand equity
1
Brand experience
1
Brand image
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COVID-19
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Consumer behaviour
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Consumer empowerment
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Coronavirus
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E-commerce
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Electronic Commerce
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Instagram
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Konsumentenverhalten
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Self-congruity
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brand equity
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Aufsatz in Zeitschrift
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Alryalat, Mohammad Abdallah Ali
Bredikhina, Nataliya
Mathur, Manisha
3
Schivinski, Bruno
3
Ahmad, Amna
2
Bhat, Savita
2
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2
Divakaran, Pradeep Kumar Ponnamma
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Khan, Bilal Mustafa
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Lee, Jungwon
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Tiago, Flávio Borges
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Baabdullah, Abdullah Mohammed
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Asia Pacific journal of marketing and logistics
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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2
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
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