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~person:"Alsayyed, Yousef"
~person:"Chin, Phaik Nie"
~person:"Marshall, R. Scott"
~subject:"Markenimage"
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Markenimage
Consumer attitudes
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Consumer behaviour
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theory of planned behaviour
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Alsayyed, Yousef
Chin, Phaik Nie
Marshall, R. Scott
Sattler, Henrik
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Abang Sulaiman Abang Salleh
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International journal of technology marketing : IJTMkt
1
Journal of marketing communications
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ECONIS (ZBW)
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The impact of user generated content on visiting intention to a destination
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
;
Abu …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013359091
Saved in:
2
The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie
;
Salmi Mohd Isa
;
Alodin, Yasmin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
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