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~person:"Altmann, Marianne"
~person:"Caccavale, Michael"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Consumer behaviour
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Direct marketing
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Emotion
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Food price
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Germany
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Altmann, Marianne
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Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
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More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
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2
The importance of emotional quality as a buying pattern argument : results of a consumer survey
Zenner, Silvia
;
Wirthgen, Bernd
;
Altmann, Marianne
- In:
Quality management in food chains : [EAAE Seminar on …
,
(pp. 293-300)
.
2007
Persistent link: https://www.econbiz.de/10003711488
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