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~person:"Altshuler, Liliya"
~person:"Henneberg, Stephan"
~subject:"B-to-B-Marketing"
~type_genre:"Case study"
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of brand management : an international journal
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ECONIS (ZBW)
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Network dynamics in the UK pharmaceutical network : a network-as-practice perspective
Chakrabarti, Ronika
;
Ramos, Carla
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10009766120
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2
Organizational inscriptions of network pictures : a meso-level analysis
Öberg, Christina
;
Henneberg, Stephan
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
41
(
2012
)
8
,
pp. 1270-1283
Persistent link: https://www.econbiz.de/10009699337
Saved in:
3
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
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