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~person:"Altshuler, Liliya"
~person:"Ulkuniemi, Pauliina"
~subject:"B-to-B-Marketing"
~type_genre:"Case study"
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Altshuler, Liliya
Ulkuniemi, Pauliina
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Mainela, Tuija
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The journal of business & industrial marketing
2
Management decision : MD
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Personal interaction and customer relationship management in project business
Mainela, Tuija
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10009723083
Saved in:
2
Dynamic effects of business cycles on business relationships
Alajoutsijärvi, Kimmo
;
Mainela, Tuija
;
Ulkuniemi, Pauliina
- In:
Management decision : MD
50
(
2012
)
2
,
pp. 291-304
Persistent link: https://www.econbiz.de/10009531351
Saved in:
3
Developing the value perception of the business customer through service modularity
Rahikka, Emmi
;
Ulkuniemi, Pauliina
;
Pekkarinen, Saara
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009272394
Saved in:
4
Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
Saved in:
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