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~person:"Alves, Helena"
~person:"Fergen, Ulrike"
~subject:"Deutschland"
~subject:"Deutschsprachiger Raum"
~subject:"Tourism marketing"
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Deutschland
Deutschsprachiger Raum
Tourism marketing
Agrotourismus
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Destination management
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Destinationsmanagement
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Rural tourism
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Tourismusmarketing
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Beziehungsmarketing
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Destination loyalty
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Ecotourism
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German-speaking countries
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Partial least squares
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Partielle kleinste Quadrate
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Relationship marketing
1
Sport tourism
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Sporttourismus
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Supplier relationship management
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Tourism policy
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Tourismusindustrie
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Tourismuspolitik
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Transactional marketing
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Alves, Helena
Fergen, Ulrike
Rüdiger, Jens
5
Hanf, Jon
4
Kastenholz, Elisabeth
4
Chin, Chee Hua
3
Spiller, Achim
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Yacob, Syahmardi
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Jamilena, Dolores María Frías
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Loock, Elisabeth
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Loureiro, Sandra Maria Correia
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Marques, Carlos Peixeira
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Molina, Miguel Ángel Rodríguez
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Moric, Ilija
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Peña, Ana Isabel Polo
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Pröbstl-Haider, Ulrike
2
Rein, Hartmut
2
Rödling, Michaela
2
Schuler, Alexander
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Sidali, Katia Laura
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Weinberger-Miller, Paula
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Winnie Poh Ming Wong
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Alonso, Abel Duarte
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Andreopoulou, Zacharoula
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Erich-Schmidt-Verlag <Berlin>
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International review on public and non-profit marketing
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Schriften zu Tourismus und Freizeit
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ECONIS (ZBW)
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Integrating transactional and relationship marketing : a new approach to understanding destination loyalty
Hernández Mogollón, José Manuel
;
Alves, Helena
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10012428307
Saved in:
2
Tourismus und ländlicher Raum : innovative Strategien und Instrumente für die Zukunftsgestaltung
Herntrei, Marcus
;
Amzil, Lahoucine
;
Bähre, Heike
; …
-
2021
Persistent link: https://www.econbiz.de/10012321611
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