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~person:"Alves, Helena"
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Alves, Helena
Thomas, Sujo
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Cause
-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012395722
Saved in:
2
Corporate social responsibility and
cause
-related marketing in school sports events : assessing consumption decisions of external stakeholders
Ramos, Ana
;
Alves, Helena
;
Leitão, João
- In:
Corporate responsibility and stakeholding
,
(pp. 179-197)
.
2016
Persistent link: https://www.econbiz.de/10011567496
Saved in:
3
An Analysis and List of Concepts of Social Marketing, Social Responsibility and
Cause
Related Marketing
Alves, Helena
;
Goncalves, Paulo
-
Facultatea de Administraţie Publică, Şcoala …
-
2011
The social marketing, social responsibility and
cause
related marketing are emerging areas of research in marketing …
Persistent link: https://www.econbiz.de/10009218918
Saved in:
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