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~person:"Alzahmi, Rashed"
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Nation branding as a strategic approach for emerging economies : the case of UAE
Ahmed, Gouher
;
Abudaqa, Anas
;
Jayachandran, Chinnappa Naidu
- In:
Marketing Communications and Brand Development in …
,
(pp. 41-57)
.
2022
Persistent link: https://www.econbiz.de/10013274436
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