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~person:"Amalanathan, Anthoniraj"
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Consumer behaviour
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Amalanathan, Anthoniraj
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International journal of business information systems : IJBIS
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ECONIS (ZBW)
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Influence of human emotion expressed through social networks in viral marketing
Amalanathan, Anthoniraj
;
Anouncia, S. Margret
- In:
International journal of business information systems : …
26
(
2017
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10011805172
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