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~person:"Amaldoss, Wilfred"
~subject:"Börsenkurs"
~subject:"Online-Recherche"
~subject:"Prognoseverfahren"
~subject:"Werbung"
~type:"article"
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
2
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
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