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~person:"Amblee, Naveen"
~person:"Aspara, Jaakko"
~person:"Guèvremont, Amélie"
~subject:"Virales Marketing"
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The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed?
Yang, Joonhyuk
;
Kim, Wonjoon
;
Amblee, Naveen
;
Jeong, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1523-1538
Persistent link: https://www.econbiz.de/10009678597
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