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~person:"Amblee, Naveen"
~person:"Dessy, Orietta"
~person:"Galenson, David W."
~type:"article"
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Amblee, Naveen
Dessy, Orietta
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European journal of marketing : EJM
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The media industries and their markets : quantitative analyses
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The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed?
Yang, Joonhyuk
;
Kim, Wonjoon
;
Amblee, Naveen
;
Jeong, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1523-1538
Persistent link: https://www.econbiz.de/10009678597
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2
Demand for movies in Europe and the effects of multiplex diffusion
Dessy, Orietta
;
Gambaro, Marco
- In:
The media industries and their markets : quantitative …
,
(pp. 207-219)
.
2010
Persistent link: https://www.econbiz.de/10008772850
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