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~person:"Ambroise, Laure"
~subject:"Markenführung"
~subject:"Success factor"
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Markenführung
Success factor
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Ambroise, Laure
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The journal of brand management : an international journal
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From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
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