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~person:"Amelia, Maria Veronica"
~person:"Fatma, Mobin"
~person:"Hussain, Rahim"
~subject:"Internet marketing"
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Internet marketing
Brand loyalty
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Beziehungsmarketing
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Amelia, Maria Veronica
Fatma, Mobin
Hussain, Rahim
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4
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4
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The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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