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~person:"Amine, Lyn S."
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Amine, Lyn S.
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International Marketing Review
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Resource endowments, market positioning, and competition in transitional economies
Wilson, Rick T.
;
Amine, Lyn S.
- In:
International Marketing Review
26
(
2009
)
1
,
pp. 62-89
discuss resource asymmetry between global and local
advertising
agencies
operating in Hungary. Findings – RBV proves to be …
Persistent link: https://www.econbiz.de/10014827447
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