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~person:"Ammann, Paul"
~person:"Bauer, Hans H."
~person:"Rundle-Thiele, Sharyn"
~subject:"Hotel industry"
~type_genre:"Book section"
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Utility-oriented design of service bundles in the hotel industry, based on the conjoint measurement method
Bauer, Hans H.
;
Huber, Frank
;
Adam, Richard
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 269-295)
.
1999
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