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~person:"Amnuay Saengnoree"
~person:"Tanford, Sarah"
~subject:"Gerechtigkeit"
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Gerechtigkeit
Beziehungsmarketing
3
Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Relationship marketing
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Brand image
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Brand management
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Kundenbindungsprogramm
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Loyalty program
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Markenführung
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Markenimage
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Brand attachment
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Casino
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Commitment
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Customer loyalty
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Dienstleistungsqualität
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Experiment
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Hotel industry
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Hotel management
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Hotellerie
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Justice
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Loyalty
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Markentreue
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Marketing
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Mobile communications
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Mobilkommunikation
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Perception
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Perception of fairness
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Reward program
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Thailand
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brand image
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Amnuay Saengnoree
Tanford, Sarah
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International journal of hospitality management
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ECONIS (ZBW)
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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