Amoah, John; Jibril, Abdul Bashiru; Odei, Michael Amponsah - In: Cogent Business & Management 10 (2023) 1, pp. 1-17
operations. However, in the emerging countries' perspective, research on the application of digital orientation among Service …-based firms is less researched. This poses questions to scholars why the adoption of digital orientation is quite low among … developing economies. The purpose of this article is to examine the impediments to digital orientation among Service-based firms …