//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Amyx, Douglas Alan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Amyx, Douglas"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Advertising regulation
1
Consumer behaviour
1
Konsumentenverhalten
1
USA
1
United States
1
Werbebeschränkung
1
Werbewirkung
1
advertising
1
deception
1
exaggeration
1
puffery
1
skepticism
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Amyx, Douglas Alan
Amyx, Douglas
17
Amyx, Douglas A.
3
Bhuian, Shahid
3
Bennett, Rebecca
2
Bhuian, Shahid N.
2
Bristow, Dennis
2
Bristow, Dennis N.
2
Bristow, Denny
2
Darrat, Mahmoud
2
Darrat, Mahmoud A.
2
Mowen, John C.
2
Robb, Jeffrey
2
Bennett, Rebecca J.
1
Britton, Benjamin P.
1
Castleberry, Stephen
1
Castleberry, Stephen Bryon
1
Chefor, Ellis
1
Cochran, James
1
Cochran, James J.
1
Darrat, Aadel A.
1
Gulati, Rajesh
1
Hamm, Robert
1
Hochstein, Bryan
1
Jarrell, Larry
1
Loveland, Katherine E.
1
Luehlfing, Michael S.
1
Lumpkin, James R.
1
Lyngdoh, Teidorlang
1
Shamma, Hamed M.
1
Sharma, Dheeraj
1
Shows, G. David
1
Slack, Jennifer
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->