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~person:"Anabila, Peter"
~person:"Cheruiyot, Kiplangat Josea"
~person:"Islam, Mohammad Tazul"
~person:"Sunaryo"
~subject:"Bank"
~subject:"Konsumentenverhalten"
~type:"article"
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Bank
Konsumentenverhalten
Beziehungsmarketing
3
Consumer behaviour
3
Customer retention
3
Kundenbindung
3
Relationship marketing
3
Brand image
2
Brand management
2
Customer satisfaction
2
Dienstleistungsqualität
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Kundenzufriedenheit
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Markenführung
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Markenimage
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Service quality
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Advertising
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Advertising effects
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Banking industry
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Brand
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Brand Experience
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Brand preference
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Customer Loyalty
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Customer Satisfaction
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Customer loyalty
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Ghana
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Markenartikel
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Personal banking
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Privatkundengeschäft
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Service Quality
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Werbewirkung
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Werbung
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green experience
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perceived value
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Anabila, Peter
Cheruiyot, Kiplangat Josea
Islam, Mohammad Tazul
Sunaryo
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Pérez, Andrea
3
Wong, IpKin Anthony
3
Aksoy, Lerzan
2
Altenhain, Thomas
2
Buoye, Alexander
2
Chang, Chun-Ming
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Chen McCain, Shiang-Lih
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Keiningham, Timothy
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Melnyk, Valentyna
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Mensah, Samuel N-A
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Moongela, Hilma
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Murugan, Rajeswari
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Nazeri, Ali
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Popp, Bastian
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Rajendran, G.
2
Ramaseshan, B.
2
Sharma, Piyush
2
Srivastava, Medha
2
Stan, Valentina
2
Stein, Alisha
2
Tanford, Sarah
2
Tharik, Mohamed
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Verhoef, Peter C.
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Wiesel, Thorsten
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Woratschek, Herbert
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Aas, Øystein
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Abuzhalitova, A.
1
Adam, Nawal Abdalla
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Afaq, Anam
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Afridi, Sajjad Ahmad
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The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
3
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The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
Saved in:
2
The green experience effects on gen z customer loyalty mediated by perceived value and satisfaction
Daniar, Katherin
;
Rohman, Fatchur
;
Sunaryo
-
2023
Persistent link: https://www.econbiz.de/10014327714
Saved in:
3
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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