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~person:"Anabila, Peter"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"Online-Marketing"
~subject:"brand loyalty"
~subject:"business performance"
~type:"article"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Reprint"
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Ghana
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Anabila, Peter
Gil Saura, Irene
7
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5
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4
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Liu, Chih-Hsing
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Journal of marketing communications
2
International journal of wine business research
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ECONIS (ZBW)
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Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo
;
Anabila, Peter
;
Saini, …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
Saved in:
2
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
3
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
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