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~person:"Anaya-Sánchez, Rafael"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"celebrity congruence"
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Brand equity
Marketing management
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celebrity congruence
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Anaya-Sánchez, Rafael
Keller, Kevin Lane
21
Melewar, T. C.
15
Kleinaltenkamp, Michael
11
Laukkanen, Tommi
10
Baumgarth, Carsten
9
O'Cass, Aron
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Barrio-García, Salvador del
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
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ECONIS (ZBW)
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Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
2
Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
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