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~person:"Anaya-Sánchez, Rafael"
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Anaya-Sánchez, Rafael
Fernandez-Giordano, Marisel
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
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