//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Andéhn, Mikael"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenwert"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
1
Designation of origin
1
Herkunftsbezeichnung
1
International marketing
1
International marketing research
1
Internationale Marktforschung
1
Internationales Marketing
1
Markenwert
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
English
1
Author
All
Andéhn, Mikael
Schmitt, Bernd
2
Zarantonello, Lia
2
Abril Barrie, Carmen
1
Agheshlouei, Hamed
1
Ahmad, Sajjad
1
Albrecht, Carmen-Maria
1
Alexandris, Kostas
1
Alfaro, Manuel
1
Arora, Anshu
1
Asamoah, Emmanuel
1
Ashton, Ann Suwaree
1
Augusto, Mário Gomes
1
Autere, Vesa
1
Backhaus, Christof
1
Baidya, Mehir Kumar
1
Banerjee, Madhumita
1
Bayar, Omer
1
Beal, Virginia
1
Bendisch, Franziska
1
Bijmolt, Tammo H. A.
1
Brown, Ulysses J., III.
1
Buil, Isabel
1
Butt, Muhammad Mohsin
1
Cheng, Colin C.
1
Ching, Andrew
1
Cho, Eunjoo
1
Chun, Wootae
1
Cornwell, T. Bettina
1
Dahlén, Micael
1
Dash, Satyabhusan
1
Davies, Keri
1
De Chernatony, Leslie
1
De Rassenfosse, Gaétan
1
DeSchriver, Timothy D.
1
Diehl, Mark A.
1
Dimofte, Claudiu V.
1
Dwivedi, Abhishek
1
Eckert, Christine
1
Elms, Jonathan
1
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Andéhn, Mikael
;
Nordin, Fredrik
;
Nilsson, Mats E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 225-238
Persistent link: https://www.econbiz.de/10011508783
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->