Andaleeb, Syed Saad; Saleh, Md. Abu; Ali, Md. Yunus - In: Journal of Business & Industrial Marketing 37 (2021) 3, pp. 657-672
Purpose: This study aims to examine whether and how cultural (dis) similarity between business entities enhances or impairs the development of commitment in the trust building process in industrial importer-foreign supplier relationships. Design/methodology/approach: Drawing on theoretical...