Andaleeb, Syed Saad; Rashid, Mamunur; Rahman, Quazi Akhlaqur - In: International Journal of Bank Marketing 34 (2016) 4, pp. 458-475
Purpose – Customer-centric banking envisions that banks should meet both tangible and intangible satisfaction criteria of their customers. The purpose of this paper is to investigate the customer-centric banking practices that drive satisfaction of corporate customers in Bangladesh....