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~person:"Anderl, Eva"
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Anderl, Eva
Schumann, Jan Hendrik
67
Wangenheim, Florian von
15
Schumann, Jan H.
14
Wünderlich, Nancy V.
11
Wangenheim, Florian v.
8
Beverungen, Daniel
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Stich, Volker
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Mende, Martin
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März, Armin
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CLIC executive briefing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
2
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
3
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
4
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
5
Effektivitätsmessung im Online-Marketing : vom einzelnen Klick zur Customer Journey
Roscheck, Christoph
;
Anderl, Eva
;
Schumann, Jan Hendrik
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
42
(
2013
)
5
,
pp. 238-244
Persistent link: https://www.econbiz.de/10009741282
Saved in:
6
Kann man mit kostenfreien Dienstleistungen Geld verdienen? : Produktivität kostenfreier E-Services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
; …
-
2012
Persistent link: https://www.econbiz.de/10011339055
Saved in:
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