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~person:"Andersen, Jørn Bang"
~subject:"Beziehungsmarketing"
~subject:"Innovation management"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
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Andersen, Jørn Bang
Bruhn, Manfred
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Homburg, Christian
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Strategy and communication for innovation
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There is something forgotten about the customer in the state of Denmark's finance : the tale of Danske Bank's misaligned innovation and communication strategy
Andersen, Jørn Bang
- In:
Strategy and communication for innovation
,
(pp. 347-365)
.
2013
Persistent link: https://www.econbiz.de/10010246321
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