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~person:"Andersen, Peter"
~subject:"Viral marketing"
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Andersen, Peter
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Examining impacts of negative reviews and purchase goals on consumer purchase decision
Weisstein, Fei L.
;
Song, Lei
;
Andersen, Peter
;
Zhu, Ying
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 201-207
Persistent link: https://www.econbiz.de/10011747804
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