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~person:"Andersen, Sophie Esmann"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
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Andersen, Sophie Esmann
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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