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~person:"Anderson, Eric T."
~person:"Sturm, Daniel"
~subject:"customer learning"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising in a competitive market : the role of
product
standards
, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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