//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Anderson, Eric T."
~person:"Sturm, Daniel"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Product standards"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Beziehungsmarketing
1
Consumer behaviour
1
Konsumentenverhalten
1
Learning process
1
Lernprozess
1
Relationship marketing
1
Standardisierung
1
Standardization
1
Switching behaviour
1
Theorie
1
Theory
1
Wechselverhalten
1
Werbung
1
advertising
1
customer learning
1
product standards
1
switching costs
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Anderson, Eric T.
Sturm, Daniel
Shepherd, Ben
2
Borsky, Stefan
1
Fernandes, Ana Margarida
1
Ferro, Esteban
1
Fujita, Toshiyuki
1
Hu, Cui
1
Jouanjean, Marie-Agnès
1
Leiter, Andrea Maria
1
Lin, Faqin
1
Liu, Jinhao
1
Macedoni, Luca
1
Maur, Jean-Christophe
1
Shepherd, Benjamin
1
Simester, Duncan
1
Weinberger, Ariel
1
Wilson, John S.
1
Wilson, Norbert L. W.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising in a competitive market : the role of
product
standards
, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->