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~person:"Anderson, Eric T."
~person:"Zhuang, Guijun"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Distribution channel
17
Vertriebsweg
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Lieferantenmanagement
9
Supplier relationship management
9
China
7
Einzelhandel
4
Retail trade
4
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3
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3
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3
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1995-2007
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Anderson, Eric T.
Zhuang, Guijun
Neslin, Scott A.
11
Verhoef, Peter C.
11
Cebollada, Javier
10
Schramm-Klein, Hanna
9
Frasquet Deltoro, Marta
7
Steinmann, Sascha
7
Wagner, Gerhard
7
Zielke, Stephan
7
Jerath, Kinshuk
6
Shankar, Venkatesh
6
Arce-Urriza, Marta
5
Breugelmans, Els
5
Chen, Ying-Ju
5
Hudetz, Kai
5
Jiang, Baojun
5
Konuş, Umut
5
Mollá Descals, Alejandro
5
Schröder, Hendrik
5
Schögel, Marcus
5
Bell, David R.
4
Campo, Katia
4
Chocarro, Raquel
4
Emrich, Oliver
4
Gensler, Sonja
4
Gijsbrechts, Els
4
Harris, Patricia
4
Janssen, Maarten C. W.
4
Kalyanam, Kirthi
4
Kim, Jihyun
4
Lee, Hyun-hwa
4
Neves, Marcos Fava
4
Sabel, Hermann
4
Sesé, F. Javier
4
Sousa, Rui
4
Valentini, Sara
4
Weiser, Christoph
4
Xie, Ying
4
Yi, Zelong
4
Zaharia, Silvia
4
Acquila-Natale, Emiliano
3
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Journal of business-to-business marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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1
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
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2
Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Zhuang, Guijun
;
Herndon, Neil C.
;
Zhou, Nan
- In:
Journal of business-to-business marketing
21
(
2014
)
3
,
pp. 187-207
Persistent link: https://www.econbiz.de/10010465720
Saved in:
3
How sales taxes affect customer and firm behavior: the role of search on the Internet
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003965460
Saved in:
4
Customer search in response to sales taxes : the Internet versus catalogs
Anderson, Eric T.
;
Fong, Nathan M.
;
Simester, Duncan
; …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003814430
Saved in:
5
Perceptual difference of dependence and its impact on conflict in marketing channels in China: an empirical study with two-sided data
Zhou, Nan
;
Zhuang, Guijun
;
Yip, Leslie S. C.
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10003450759
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