Anderson, Eric T.; Fitzsimons, Gavan J.; Simester, Duncan - In: Management Science 52 (2006) 11, pp. 1751-1763
applications is the difficulty of measuring how stockouts affect both current and future demand. In this paper, we report the … firms can offer to mitigate the cost of stockouts. There is considerable variation in the effectiveness of these responses … considering the use of discounts as a response to stockouts. …