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~person:"Andras, Trina Larsen"
~person:"Brodie, Roderick J."
~person:"Hyysalo, Sampsa"
~person:"Kleinaltenkamp, Michael"
~subject:"Digital platform"
~type_genre:"Aufsatz in Zeitschrift"
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Digital platform
Customer integration
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Beziehungsmarketing
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Betriebliche Wertschöpfung
6
Value creation
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Innovation management
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Andras, Trina Larsen
Brodie, Roderick J.
Hyysalo, Sampsa
Kleinaltenkamp, Michael
Breidbach, Christoph F.
2
Aamir, Syed Muhammad
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Ahmad, Intikhab
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Ahvari, Hooman
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Al-Imamy, Saifeddin
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Cortimiglia, Marcelo Nogueira
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Journal of marketing channels : distribution systems, strategy, and management
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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Marketing channel evolution : from contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Dimitrova, Boryana V.
;
Smith, Brent
;
Andras, Trina Larsen
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10012258187
Saved in:
2
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
3
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
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