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~person:"Andreff, Wladimir"
~person:"De Chernatony, Leslie"
~person:"Malhotra, Naresh K."
~person:"Tadajewski, Mark"
~subject:"Marktforschung"
~type_genre:"Reprint"
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Marktforschung
Marketing theory
12
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12
Naresh K. Malhotra
7
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6
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6
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6
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Andreff, Wladimir
De Chernatony, Leslie
Malhotra, Naresh K.
Tadajewski, Mark
Birks, David F.
4
Macer, Tim
4
Fischer, Eileen
3
Agarwal, James
2
Bristor, Julia M.
2
Hunt, Shelby D.
2
Murray, Jeff B.
2
Nairn, Agnès
2
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2
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2
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1
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Baumgartner, Hans
1
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1
Berthon, Pierre R.
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Blair, Edward
1
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Blyth, Bill
1
Boddy, Clive
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Bottomley, Paul
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Cornelissen, Joep D.
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Crossley, Archibald
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History of marketing thought ; Volume 2
1
Legends in marketing
1
Qualitative marketing research : approaches, techniques and analysis
1
Sage library in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The nature and scope of marketing research
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ECONIS (ZBW)
6
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1
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
2
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
3
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
4
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
5
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003644110
Saved in:
6
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003609456
Saved in:
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