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~person:"Andres, Nils"
~subject:"Consumer goods marketing"
~subject:"Estimation"
~subject:"Lieferantenmanagement"
~subject:"Schätzung"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Business-to-consumer marketing"
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Consumer goods marketing
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Andres, Nils
Fantapié Altobelli, Claudia
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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Ausstrahlungseffekte beim Co-Branding : eine verhaltenstheoretisch-empirische Analyse am Beispiel eines realen Produkttests kurzlebiger Konsumgüter
Andres, Nils
-
2003
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