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~person:"Andreu, Luisa"
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Corporate Social Responsibility
2
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Andreu, Luisa
Zerfaß, Ansgar
80
Lies, Jan
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Bruhn, Manfred
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Röttger, Ulrike
44
Bentele, Günter
41
Coombs, W. Timothy
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Heath, Robert L.
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Melewar, T. C.
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Johansen, Winni
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Mast, Claudia
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Piwinger, Manfred
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Breaking new ground in theory and practice
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Journal of business research : JBR
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ECONIS (ZBW)
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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2
Effects of message appeal when communicating CSR initiatives
Andreu, Luisa
;
Mattila, Anna S.
;
Aldás, Joaquin
- In:
Breaking new ground in theory and practice
,
(pp. 263-277)
.
2011
Persistent link: https://www.econbiz.de/10009380718
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