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~person:"Andrews, Lynda"
~person:"Huang, Tseng-Lung"
~subject:"Kundenwert"
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Kundenwert
Customer value
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Relationship marketing
2
Australia
1
Australien
1
Brand
1
Brand attachment
1
Brand commitment
1
Brand gratitude
1
Brand image
1
Brand management
1
Customer equity management
1
Customer satisfaction
1
Customer service
1
Dienstleistungsqualität
1
Direct marketing
1
Direktmarketing
1
Engagement regime
1
Event marketing
1
Event-Marketing
1
Hotel industry
1
Hotellerie
1
Kundenservice
1
Kundenzufriedenheit
1
Markenartikel
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Markenführung
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Markenimage
1
Mobile Marketing
1
Mobile marketing
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Mobile phone
1
Mobiltelefon
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Relational communication
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Service quality
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Smart service encounter
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Andrews, Lynda
Huang, Tseng-Lung
Kumar, V.
41
Bauer, Hans H.
16
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Verhoef, Peter C.
14
Günter, Bernd
13
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Hammerschmidt, Maik
12
Wiesel, Thorsten
12
Fader, Peter
11
Helm, Sabrina
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Heinonen, Kristina
9
Homburg, Christian
9
Krafft, Manfred
9
Mengen, Andreas
9
Belz, Christian
8
Bruhn, Manfred
8
Glady, Nicolas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Reinartz, Werner J.
8
Rust, Roland T.
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Becker, Roman
7
Bieger, Thomas
7
Daschmann, Gregor
7
Graf, Albert
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European journal of marketing : EJM
2
Journal of marketing management : MM
1
Service business
1
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ECONIS (ZBW)
4
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Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
2
Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
Saved in:
3
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
4
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
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