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~person:"Andrews, Tim G."
~person:"Keller, Kevin Lane"
~person:"Willcocks, Leslie"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Brand management
8
Markenführung
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Cross-cultural management
5
Cultural identity
5
Interkulturelles Management
5
Kulturelle Identität
5
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5
Marketing management
5
Marketingmanagement
5
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4
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4
Betriebliches Informationssystem
3
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3
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2
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1
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16
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5
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Collection of articles written by one author
Reprint
Aufsatz im Buch
59
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59
Article in journal
55
Aufsatz in Zeitschrift
55
Lehrbuch
22
Textbook
18
Case study
16
Fallstudie
16
Collection of articles of several authors
14
Sammelwerk
14
Aufsatzsammlung
7
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Konferenzschrift
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1
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1
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English
21
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Andrews, Tim G.
Keller, Kevin Lane
Willcocks, Leslie
Sheth, Jagdish N.
27
Mintzberg, Henry
20
Porter, Michael E.
20
Foss, Nicolai J.
16
Schuler, Randall S.
13
Drucker, Peter F.
12
Krug, Jeffrey A.
12
Sparrow, Paul R.
10
Wind, Yoram
9
Ansoff, Harry Igor
8
Brewster, Chris
8
Cooper, Cary
8
Peterson, Mark F.
8
Teece, David J.
8
Wood, John Cunningham
8
Audretsch, David B.
7
Boisot, Max
7
Crane, Andrew
7
Dall'Olmo Riley, Francesca
7
Gassmann, Oliver
7
Henderson, Rebecca
7
Hofstede, Geert
7
Jermier, John M.
7
Montgomery, Cynthia A.
7
Roth, Kendall
7
Shenkar, Oded
7
Bedeian, Arthur G.
6
Brenner, Walter
6
Budhwar, Pawan S.
6
Ehrenberg, Andrew S. C.
6
Govindarajan, Vijay
6
Grönroos, Christian
6
Gupta, Anil K.
6
Hart, Paul 't
6
Konrad, Alison M.
6
Kotter, John P.
6
Mathews, Martin R.
6
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Critical perspectives on business and management
5
Management of information systems
3
Managing outsourcing relationships
3
Brand management ; Vol. 2
2
Measuring and managing brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Global outsourcing issues and trends
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The impact of culture (continued)
1
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ECONIS (ZBW)
21
Showing
1
-
10
of
21
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date (oldest first)
1
Developing a
knowledge
-based perspective on coordination : the case of global software projects
Kotlarsky, Julia
;
Fenema, Paul C. van
;
Willcocks, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003848952
Saved in:
2
Measuring organizational IS effectiveness : an overview and update of senior
management
perspectives
Seddon, Peter B.
;
Graeser, Valerie
;
Willcocks, Leslie
-
2008
Persistent link: https://www.econbiz.de/10003763261
Saved in:
3
Managing dispersed expertise in IT offshore outsourcing : lessons from Tata consultancy services
Oshri, Ilan
;
Kotlarsky, Julia
;
Willcocks, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003848833
Saved in:
4
Theoretical foundations, critiques & developments
Andrews, Tim G.
(
contributor
);
Mead, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003834950
Saved in:
5
The impact of culture
Andrews, Tim G.
(
contributor
);
Mead, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003834971
Saved in:
6
The impact of culture (continued)
Andrews, Tim G.
(
contributor
);
Mead, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003834975
Saved in:
7
Managing cultural differences
Andrews, Tim G.
(
contributor
);
Mead, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003834979
Saved in:
8
Methodological considerations
Andrews, Tim G.
(
contributor
);
Mead, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003834981
Saved in:
9
Lessons in "cross-vergence" : restructuring the Thai subsidiary corporation
Andrews, Tim G.
;
Chompusri, Nartnalin
-
2009
Persistent link: https://www.econbiz.de/10003836702
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
1
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3
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