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~person:"Andrews MacLelland, Melinda"
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Bundling strategy
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Customer satisfaction
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Dienstleistungsqualität
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Andrews MacLelland, Melinda
Benedicktus, Ray L.
12
Brady, Michael K.
9
Darke, Peter R.
5
Tricker, Ray
5
Willsmer, Ray L.
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Andrews, Melinda L.
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Birdwhistell, Ray L.
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Chambers, Raymond L.
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Ray, Larry
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Voorhees, Clay M.
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Alford, Samantha
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Brown, Gerald G.
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Cleveland, Ray L.
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Currie, Kate
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Davis, Ray L.
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Dell, Robert F.
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Desjardins, Ray L.
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Duff, Richard H.
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Elverum, John A.
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Hauser, Ray L.
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Junkins, Bruce
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Kulshreshtha, Surendra Nath
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Langsten, Ray L.
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Pratesi, Monica
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Tzavidis, Nikos
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Abdou, Said M.H.
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Armson, Rosalind
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Bairagi, Radheshyam
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Baker, Warren L.
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Brown, Ray L.
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Brownfield, Ray L.
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Carpenter, Ray L.
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Chambers, Ray L.
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Journal of business research : JBR
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The effect of incentives on customer evaluations of service bundles
Andrews MacLelland, Melinda
;
Benedicktus, Ray L.
; …
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10003909549
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